Customising Stakeholder Management Strategies

1. TRI*M: Generating Insight, Traction and Credibility at Comet
Phil Tysoe, Oliver Lucas

2. Quality Management and Customer Retention
Margit Huber, Joachim Scharioth

3. How to Use TRI*M in a Six Sigma Project
Christine Theodorovics

4. Public Sector TRI*M – Helping to Deliver Best Value
Mandy Littlewood, Anna Dudleston

5. Customer Satisfaction with Commerzbank’s Retail Banking
Michael Schroth

6. The Czech Beer Market: A Brief Introduction — Understanding Consumers and Customer Needs
Zuzana Heleyová

7. Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication
Susanne O’Gorman, Peter Pirner

8. Customer Satisfaction and Retention Improves with Six Sigma
Lynnette Leathers

9. Focus on Loyalty
John Salusbury

10. The Customer as Process Manager: Utilization of the TRI*M Methodology to Continually Increase Customer Satisfaction
Anja Regnat, Fabian Schwarz

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Nyckelord: BUSINESS & ECONOMICS / Management Science BUS042000