Krafft, Manfred
Retailing in the 21st Century
1. Overview
Part I.Introduction
2. Retail Success and Key Drivers
Dhruv Grewal, Ram Krishnan, Michael Levy, Jeanne Munger
3. Retailing in the Global World: Case Study of Metro
Zygmunt Mierdorf, Murali K. Mantrala, Manfred Krafft
Part II.Global, Environmental, and Market Trends
4. Retail Trends in Europe
John Dawson
5. Trends in U.S. Retailing
Barton A. Weitz, Mary Brett Whitfield
6. Trends in Retailing in East Asia
Roy Larke
7. Future Store Technologies and Their Impact on Grocery Retailing
Kirthi Kalyanam, Rajiv Lal, Gerd Wolfram
8. The Third Wave of Marketing Intelligence
Raymond R. Burke
9. Applications of Intelligent Technologies in Retail Marketing
Vadlamani Ravi, Kalyan Raman, Murali K. Mantrala
10. New Automated Checkout Systems
Thorsten Litfin, Gerd Wolfram
11. Understanding Retail Customers
Mark D. Uncles
12. Future Trends in Multi-channel Retailing
Peter Sonneck, Cirk Sören Ott
13. Retail Competition
Edward J. Fox, Raj Sethuraman
Part III.Trends in Retail Management
14. New Challenges in Retail Human Resource Management
Julia Merkel, Paul Jackson, Doreén Pick
15. Retail Assortment: More ? Better
Susan M. Broniarczyk, Wayne D. Hoyer
16. Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future Perspective
Peter C. Verhoef, Laurens M. Sloot
17. Recent Trends and Emerging Practices in Retailer Pricing
Ruth N. Bolton, Venkatesh Shankar, Detra Y. Montoya
18. Retail Pricing — Higher Profits Through Improved Pricing Processes
Hermann Simon, Andreas Gathen, Philip W. Daus
19. Current Status and Future Evolution of Retail Formats
Dieter Ahlert, Markus Blut, Heiner Evanschitzky
20. Electronic Retailing
Barton A. Weitz
21. Supply Chain Management in a Promotional Environment
Arnd Huchzermeier, Ananth V. Iyer
22. Sales Promotion
Karen Gedenk, Scott A. Neslin, Kusum L. Ailawadi
23. Understanding Customer Loyalty Programs
Werner J. Reinartz
24. Integrated Marketing Communications in Retailing
Kalyan Raman, Prasad A. Naik
DRM-restrictions
Printing: not available
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Nyckelord: BUSINESS & ECONOMICS / Management Science BUS042000
- Författare
- Krafft, Manfred
- Mantrala, Murali K.
- Utgivare
- Springer
- Utgivningsår
- 2006
- Språk
- en
- Utgåva
- 1
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783540284338