Borins, Sandford
Negotiating Business Narratives
Table of contents
1. Conceptual Framework and Methodology
Sandford Borins, Beth Herst
2. Insanely Great: The Dominant IT Fable
Sandford Borins, Beth Herst
3. Cults of Personality: Fables of the Automobile Manufacturing Industry
Sandford Borins, Beth Herst
4. “A Good Dose of Outrage”: Financial Trading Fables
Sandford Borins, Beth Herst
5. Conclusion: Narrative Templates and Social Negotiations
Sandford Borins, Beth Herst
Nyckelord: Business and Management, Automotive Industry, Innovation/Technology Management, Financial History, Start-Ups/Venture Capital
- Författare
- Borins, Sandford
- Herst, Beth
- Utgivare
- Springer
- Utgivningsår
- 2018
- Språk
- en
- Utgåva
- 1
- Sidantal
- 13 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783319779232
- Tryckt ISBN
- 978-3-319-77922-5
