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Blomstrom, Duena

Emotional Banking

Blomstrom, Duena - Emotional Banking, e-bok

36,80€

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ISBN: 9783319756530
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Table of contents

Part I. Banks Today

1. The Relationship Between Financial Services and Technology
Duena Blomstrom

2. FinTech—Trends, Players, Challengers, and Bubbles
Duena Blomstrom

3. Products vs. Money Moments
Duena Blomstrom

4. Let’s Get Real—Anecdotes from FinTech Titans Experiencing Banking Products
Duena Blomstrom

Part II. Emotional Banking

5. What Is Emotional Banking
Duena Blomstrom

6. EX—Perspective on Modern Digital Banking
Duena Blomstrom

7. Banks and Brands
Duena Blomstrom

8. Changing Culture to Build a Brand
Duena Blomstrom

Part III. The Methods

9. The “Build a Voice” Program
Duena Blomstrom

10. Everyone’s a Designer
Duena Blomstrom

11. The Intrapreneur Warrior’s Guide
Duena Blomstrom

12. The “Keep it Real” Program
Duena Blomstrom

Nyckelord: Popular Science, Popular Science in Finance, Banking

Författare
Utgivare
Springer
Utgivningsår
2018
Språk
en
Utgåva
1
Sidantal
9 sidor
Kategori
Naturvetenskaper
Format
E-bok
eISBN (PDF)
9783319756530
Tryckt ISBN
978-3-319-75652-3

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