Personal Brand Creation in the Digital Age

1. Introduction
Mateusz Grzesiak

2. Personal Branding: Its Essence, Goals and Classification
Mateusz Grzesiak

3. Personal Branding and the Challenges of the Information Revolution
Mateusz Grzesiak

4. Personal Branding on YouTube in the United States and in Poland: Comparative Analysis Based on Academic Literature and Published Marketing Studies
Mateusz Grzesiak

5. Personal Branding Using YouTube in the United States and in Poland, as Shown by the Results of Empirical Research
Mateusz Grzesiak

6. Research Results, Verification of Research Hypotheses and Recommendations for Practice
Mateusz Grzesiak

Nyckelord: Business and Management, Branding, Online Marketing/Social Media, Corporate Communication/Public Relations, Business Strategy/Leadership, Media Management, Innovation/Technology Management