Cross Cultural Issues in Consumer Science and Consumer Psychology

1. Advancing Our Understanding of Cross-Cultural Issues in Consumer Science and Consumer Psychology
Hester van Herk, Carlos J. Torelli

2. Culture at the Country Level
Robbert Maseland, André Hoorn

3. Putting the Pieces Together: Culture and the Person
Nancy Wong, Julie Anne Lee

4. Culture and Consumer Behavior
Carlos J. Torelli, María A. Rodas, Pascale Lahoud

5. Is It Culture? A Pragmatic Approach to Cross-Cultural Analysis
Hester Herk, Ype H. Poortinga

6. Positive and Negative Sentiments Towards Other Nations
Petra Riefler

7. Country-of-Origin Effects
Katharina Petra Zeugner-Roth

8. Culture and Branding
Zeynep Gürhan-Canli, Ceren Hayran, Gülen Sarial-Abi

9. Subsistence Marketplaces at the Confluence of Culture, Poverty, and Low Literacy: Materially Poor but Relationally Rich?
Madhubalan Viswanathan

10. Methodological Issues in Cross-Cultural Research
Hans Baumgartner, Bert Weijters

11. Multilevel Cultural Issues
Hester Herk, Ronald Fischer

12. Erratum
Hester van Herk, Carlos J. Torelli

Nyckelord: Psychology, Cross Cultural Psychology, Industrial and Organizational Psychology, International Business, Personality and Social Psychology