Logga in

Tafoya, Dennis W.

Managing Organizational Crisis and Brand Trauma

Tafoya, Dennis W. - Managing Organizational Crisis and Brand Trauma, e-bok

134,90€

E-bok, PDF, Adobe DRM-skydd
ISBN: 9783319607269
DRM-begränsningar

Skriva utInte tillåtet
Kopiera till urklippInte tillåtet

Table of contents

1. An Introduction to Organizational and Brand Traumas
Dennis W. Tafoya

2. Organizational Health: The Capacity to Manage Events (and Their Downsides) Requires an Organization Steeped in Competent and Capable Individuals
Dennis W. Tafoya

3. Trauma in Organizations: Triggering Organizational Trauma and the Trauma Model
Dennis W. Tafoya

4. Brand Trauma
Dennis W. Tafoya

5. When Trauma Isn’t a Given (When an Event That Should Produce Trauma, Doesn’t)
Dennis W. Tafoya

6. Measuring Brand Trauma
Dennis W. Tafoya

7. Introducing, Reestablishing and Maintaining Order
Dennis W. Tafoya

8. Trauma Never Goes Away: It Always Has to Be Managed
Dennis W. Tafoya

9. Conclusions: Whether for Legal or Illegal Reasons—Examine Results in Terms of Your Purpose, Performance, Progress
Dennis W. Tafoya

Nyckelord: Business and Management, Organization, Business Strategy/Leadership

Författare
Utgivare
Springer
Utgivningsår
2018
Språk
en
Utgåva
1
Sidantal
15 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9783319607269
Tryckt ISBN
978-3-319-60725-2

Liknande e-böcker