Business-to-Business Marketing Communications

1. The Significance of Business-to-Business Marketing
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

2. Business-to-Business Marketing Communication During Recession
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

3. The Current Media Landscape in Business-to-Business Markets
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

5. Achieving Advertising Effectiveness Through Innovation
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

6. What Is Next for Business-to-Business Marketing Communication?
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

Nyckelord: Business and Management, Media Management, Online Marketing/Social Media, Corporate Communication/Public Relations, Business Strategy/Leadership, Innovation/Technology Management