Fraud Prevention in Online Digital Advertising

1. Introduction
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

2. Ad Ecosystems and Key Components
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

3. Ad Fraud Taxonomy and Prevention Mechanisms
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

4. Ad Fraud Categorization and Detection Methods
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

5. Ad Fraud Measure and Benchmark
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

6. Ad Fraud Detection Tools and Systems
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

7. Conclusion
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

Nyckelord: Computer Science, Systems and Data Security, Information Systems Applications (incl. Internet), Computer Communication Networks