Creating and Sustaining Competitive Advantage

Part I. In Search of a Theory of Competitive Advantage

1. Competitive Advantage Logics
Chandra S. Mishra

Part II. Entrepreneurial Logic: Enhancing Value Creation and Appropriation

2. Management Logics
Chandra S. Mishra

3. Entrepreneurial Orientation
Chandra S. Mishra

4. Seizing Value Opportunities
Chandra S. Mishra

5. Business Model Mechanism
Chandra S. Mishra

Part III. Summing Up: Entrepreneurial Advantage to Competitive Advantage

6. The Theory of Entrepreneurial Rent
Chandra S. Mishra

7. The Theory of Franchising
Chandra S. Mishra

Nyckelord: Business and Management, Business Strategy/Leadership, Entrepreneurship, Organization