Rosenberg, Mike
Managing Media Businesses
1. The Big Picture: Four Trends That Change Everything
Mike Rosenberg, Philip H. Seager
2. Strategy: The Soul of Your Business
Mike Rosenberg, Adrian Caldart, Philip H. Seager
3. “Show Me the Money!” Getting Inside the Bottom Line
Philip H. Seager, Hillel M. Maximon
4. Marketing in a New Media World
Julian Villanueva, Philip H. Seager
5. Decisive Leadership: Leaders That Create Extraordinary Outcomes
Mike Rosenberg, Iris Firstenberg, Philip H. Seager
6. Decision Analysis: The “Science” of Predicting Your Next Hit
Miguel A. Ariño, Rafael Santiago, Philip H. Seager
7. Operations Management: Not Just What You Do, But How You Do It
Philip Moscoso, Philip H. Seager
8. The Digital Economy: It’s Not the Technology, It’s the Business Model, Stupid!
Sandra Sieber, Philip H. Seager
9. Managing Creative People: Time to Tear Up the Handbook?
Philip H. Seager
10. Corporate and Entrepreneurial Finance: Moving Your Business from Back of the Envelope to Front of the Class
Ahmad Rahnema Alavi, Jan Simon, Philip H. Seager
11. Scenario Planning: Your Playbook for the Future
Mike Rosenberg, Philip H. Seager
Nyckelord: Business and Management, Business Strategy/Leadership, Media Management
- Utgivare
- Rosenberg, Mike
- Seager, Philip H.
- Utgivare
- Springer
- Utgivningsår
- 2017
- Språk
- en
- Utgåva
- 1
- Sidantal
- 17 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783319520216
- Tryckt ISBN
- 978-3-319-52020-9