Cavallone, Mauro
Marketing and Customer Loyalty
Table of contents
1. A Brief History of Marketing—65-Years of Journey from 1948 to 2013
Mauro Cavallone
2. Strategic Action: Four Elements for Increasing the Effectiveness of Marketing Actions
Mauro Cavallone
3. TES Marketing
Mauro Cavallone
4. The TES Marketing Mix
Mauro Cavallone
Nyckelord: Business and Management, Customer Relationship Management, Consumer Behavior
- Författare
- Cavallone, Mauro
- Utgivare
- Springer
- Utgivningsår
- 2017
- Språk
- en
- Utgåva
- 1
- Serie
- International Series in Advanced Management Studies
- Sidantal
- 11 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783319519913
- Tryckt ISBN
- 978-3-319-51990-6