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Cavallone, Mauro

Marketing and Customer Loyalty

Cavallone, Mauro - Marketing and Customer Loyalty, e-bok

95,45€

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ISBN: 9783319519913
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Table of contents

1. A Brief History of Marketing—65-Years of Journey from 1948 to 2013
Mauro Cavallone

2. Strategic Action: Four Elements for Increasing the Effectiveness of Marketing Actions
Mauro Cavallone

3. TES Marketing
Mauro Cavallone

4. The TES Marketing Mix
Mauro Cavallone

Nyckelord: Business and Management, Customer Relationship Management, Consumer Behavior

Författare
Utgivare
Springer
Utgivningsår
2017
Språk
en
Utgåva
1
Serie
International Series in Advanced Management Studies
Sidantal
11 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9783319519913
Tryckt ISBN
978-3-319-51990-6

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