Diehl, Sandra
Handbook of Integrated CSR Communication
Part I. Theoretical Foundations of Integrated CSR Communication
1. Integrated CSR Communications
Manfred Bruhn, Anja Zimmermann
2. CSR as Common Sense Issue? A Theoretical Exploration of Public Discourses, Common Sense and Framing of Corporate Social Responsibility
Franzisca Weder
3. CSR as an Economic, Ethical, and Communicative Concept
Matthias Karmasin, Michael Litschka
4. Communicative Dilemmas of CSR: Towards an Integrative Framework of CSR Communication
Sophie Esmann Andersen, Anne Ellerup Nielsen, Christiane Marie Høvring
5. Communicating Responsibility: Responsible Communication
Franzisca Weder, Matthias Karmasin
Part II. Managerial Aspects of Integrated CSR Communication
6. Investigating Internal CSR Communication: Building a Theoretical Framework
Sigrid Bekmeier-Feuerhahn, Paula Maria Bögel, Carina Koch
7. Organizing CSR Communication: Challenges for Integrated CSR Communication from a PR and Organizational Communication Perspective
Stefan Jarolimek, Franzisca Weder
8. Toward a Conceptual Integration of Corporate Social and Financial Performance
Diane L. Swanson, Marc Orlitzky
9. Communicating Corporate Social Responsibility for Brands
Christian Boris Brunner, Tobias Langner
10. Communicating CSR Through Corporate Image Advertising
Alan Pomering
Part III. Integrated CSR Communication and New Media
11. The World Wide Web and the Social Media as Tools of CSR Communication
Paul Capriotti
12. Big Data and CSR Communication
Ramón Reichert
13. Virtual Corporate Social Responsibility Dialog: Seeking a Gap Between Proposed Concepts and Actual Practices
Shintaro Okazaki, Hector D. Menendez
Part IV. Intercultural Integrated CSR Communication
14. Integrated Corporate Social Responsibility Communication: A Global and Cross-Cultural Perspective
Matthias Karmasin, Gerhard Apfelthaler
15. Integrated CSR Advertising: With a Special Focus on the Intercultural Perspective
Andrea Ettinger, Ralf Terlutter, Sandra Diehl, Barbara Mueller
16. Knowledge Integration in the European CSR Communication Field: An Institutional Perspective
Urša Golob, Nataša Verk, Klement Podnar
17. Corporate Social Responsibility Communication in North America: The Past, Present and Future
Karen Becker-Olsen, Francisco Guzmán
18. Practices of CSR in China and Hong Kong
Liane Lee, Kara Chan
19. The CSR Communications and Reporting Landscape in Developing Countries
David Katamba, Cedric M. Nkiko
Part V. Special Topics of Intercultural Integrated CSR Communication
20. Corporate Social Responsibility and the Portrayal of Minority Groups in Advertising
Charles R. Taylor, John P. Costello
21. Corporate Environmental Responsibility Communication: Implications from CSR and Green Advertising Research
Patrick Hartmann, Vanessa Apaolaza, Clare D’Souza, Jose M. Barrutia, Carmen Echebarria
22. Integrated CSR Communication of NGOs: The Dilemma to Communicate and Cooperate in CSR Project Partnerships
Lars Rademacher, Nadine Remus
23. CSR and Political Communication
Maren Beaufort, Tobias Eberwein, Josef Seethaler
24. Corporate Social Responsibility Communication and Consumer Gender
Heribert Gierl, Tanja Schneider
25. Insights into the Impact of CSR Communication Source on Trust and Purchase Intention
Ulrike Krisch, Sonja Grabner-Kräuter
26. Health Communication and Integrated Corporate Social Responsibility
Isabell Koinig, Sandra Diehl, Barbara Mueller
Nyckelord: Business and Management, Business Ethics, Communication Studies, Media Research, Media Management, Cultural Management
- Utgivare
- Diehl, Sandra
- Karmasin, Matthias
- Mueller, Barbara
- Terlutter, Ralf
- Weder, Franzisca
- Utgivare
- Springer
- Utgivningsår
- 2017
- Språk
- en
- Utgåva
- 1
- Serie
- CSR, Sustainability, Ethics & Governance
- Sidantal
- 13 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783319447001
- Tryckt ISBN
- 978-3-319-44698-1