New Luxury Management

1. Luxury as a Construct: An Evolutionary Perspective
Alessandro Brun

Part 1. Discovering Luxury

2. Luxury Dynamics
Emmanuelle Rigaud-Lacresse

3. Global Organizational Leadership for Luxury Companies
Karina R. Jensen

4. Financial Reporting and Communication in the Luxury Industry
Laurent Hervé

Part 2. Key Assets and Competencies for Value Creation in the Luxury Company

5. A Narrative Approach to Luxury Brands
Fabrizio Maria Pini

6. Financial Valuation of Luxury Brands
María Ruiz García

7. Brand as a Legal Asset for Luxury Companies: Brand Power
Caroline André, Arnaud Fournier

8. Knowhow, Skills and Competencies as Knowledge Assets for Luxury Companies
Fabien Seraidarian, Ruxanda Kmiec

9. Luxury & Prime Locations
Stéphane Fourneaux

Part 3. Key Processes for Value Creation in Luxury Companies

10. Managing the Creative Process
Paola Bertola, Chiara Colombi, Federica Vacca

11. Supply Chain Management in the Luxury Industry
Alessandro Brun

12. Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication
Fabrizio Maria Pini, Valeria Pelleschi

Part 4. Growth for Value Creation in Luxury Industries

13. Growth Archetypes in Luxury Companies
Emmanuelle Rigaud-Lacresse, Fabien Seraidarian

14. Integration of Mergers and Acquisitions in the Fashion and Luxury Industry
Barbara Quacquarelli

15. International Retailing and Growth Paths
Cecilia Castelli, Antonella Moretto

Nyckelord: Business and Management, Supply Chain Management, Marketing, Business Strategy/Leadership, Organization