Business Model Pioneers

Part I. Retail Business Model Pioneers

1. Introduction
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

2. The Business Model Concept
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

3. Striving for Customer Benefit: The Case of Aldi
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

4. Pure Beauty: The Case of The Body Shop
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

5. Globalizing Coffee Culture: The Case of Starbucks
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

6. Customized and Built to Order: The Case of Dell
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

7. Creating the Global Shopping Mall: The Case of Amazon
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

Part II. Media and Entertainment Business Model Pioneers

8. Beyond the Search Engine: The Case of Google
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

9. Journalism 2.0: The Case of the Huffington Post
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

10. Making People Happy: The Case of the Walt Disney Company
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

11. Entertainment on Demand: The Case of Netflix
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

12. Passion for Music: The Case of Spotify
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

Part III. Service Business Model Pioneers

13. Democracy in Education: The Case of edX
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

14. Pioneer in the Skies: The Case of Southwest Airlines
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

Part IV. Manufacturing Business Model Pioneers

15. Driving Against the Tide: The Case of Tesla Motors
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

16. Managing Complexity: The Case of Siemens
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

17. Key Learnings: How to Start a Pioneering Business Model?
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

Nyckelord: Business and Management, Business Strategy/Leadership, Innovation/Technology Management, Market Research/Competitive Intelligence