Dwivedi, Yogesh K.
Mobile Marketing Channel
1. Online Consumer Behavior and Marketing
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar
2. Mobile Marketing Channel
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar
3. Scope of Short Messaging Service as a Marketing Channel
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar
4. Effective Mobile Channel
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar
5. Design of the Mobile Channel Structure
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar
6. Target Marketing and Development of the Communication Channel
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar
7. Conclusion
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar
Nyckelord: Business and Management, Business Information Systems, Marketing, Information Systems Applications (incl. Internet)
- Författare
- Dwivedi, Yogesh K.
- Kumar, Vinod
- Shareef, Mahmud Akhter
- Utgivare
- Springer
- Utgivningsår
- 2016
- Språk
- en
- Utgåva
- 1
- Serie
- SpringerBriefs in Business
- Sidantal
- 20 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783319312873
- Tryckt ISBN
- 978-3-319-31285-9
