Wynne-Davies, Peter
Public Affairs Techniques for Business – 2nd edition
Public affairs has become an essential component of any successful company’s strategy for communicating effectively and protecting market share. This Report shows in practical terms how you can counter potential threats to your business through a professionally structured and implemented public affairs campaign.
Nyckelord: KJRD Board & Directors Role & Responsibilities, Public Affairs, PR
- Författare
- Wynne-Davies, Peter
- Utgivare
- Thorogood
- Utgivningsår
- 2011
- Språk
- en
- Utgåva
- 2
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9781854187840
- Tryckt ISBN
- 9781854187697