Starks, Michael
Switching to Digital Television: UK Public Policy and the Market
The decision-making around switching off the old-style analogue television and converting all television viewing to digital in the UK – and in other nations too – provides an illuminating case study of the interplay between politics and the market. Through a combination of exhortation and regulatory intervention politicians aimed to secure what they wanted from business leaders, and, through a combination of lobbying and commercial action, business leaders endeavoured to achieve their own institutional goals. Both parties knew that at any point the viewing public, as consumers or as voters, could rebel and that consumer persuasion was critical to success.
Nyckelord: public policy and the market, digital terrestrial television, politics and responsibilities
- Författare
- Starks, Michael
- Utgivare
- Intellect
- Utgivningsår
- 2006
- Språk
- en
- Utgåva
- 1
- Sidantal
- 266 sidor
- Kategori
- Samhälle
- Format
- E-bok
- eISBN (PDF)
- 9781841509884