Protecting Your Intellectual Property Rights

1. Introduction
Peggy Chaudhry, Alan Zimmerman

2. The Global Growth of Counterfeit Trade
Peggy Chaudhry, Alan Zimmerman

3. The Supply of Counterfeit Trade: The Problem Countries
Peggy Chaudhry, Alan Zimmerman

4. Modeling the Intellectual Property Rights Environment
Peggy Chaudhry, Alan Zimmerman

5. The Demand for Counterfeit Trade: Consumer Complicity
Peggy Chaudhry, Alan Zimmerman

6. The Use of Antipiracy Marketing Techniques to Educate the Consumer
Peggy Chaudhry, Alan Zimmerman

7. Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights
Peggy Chaudhry, Alan Zimmerman

8. Government and Industry Led Operations to Curb Counterfeit Trade
Peggy Chaudhry, Alan Zimmerman

9. The Special Case of China
Peggy Chaudhry, Alan Zimmerman

10. Internet Piracy: The Virtual Marketplace for Counterfeit Goods
Peggy Chaudhry, Alan Zimmerman

11. Managerial Counterattack: Traditional and Novel Anticounterfeiting Strategies
Peggy Chaudhry, Alan Zimmerman

12. The Future: Will the Piracy Paradox Persist?
Peggy Chaudhry, Alan Zimmerman

Nyckelord: Economics/Management Science, Economics general, Management/Business for Professionals, Law, general