Samli, A. Coskun
International Consumer Behavior in the 21st Century
1. Introduction
A. Coskun Samli
2. Developing a Competitive Advantage
A. Coskun Samli
3. Culture and Its Powerful Impact
A. Coskun Samli
4. Culture Driven Values
A. Coskun Samli
5. Different Classification and Analysis of Cultures
A. Coskun Samli
6. A Model of International Consumer Behavior
A. Coskun Samli
7. Social Class Impact Modified with Hierarchy of Needs
A. Coskun Samli
8. Social Contagion of Global Consumers
A. Coskun Samli
9. Diffusion of Innovation in Different Global Markets
A. Coskun Samli
10. Country of Origin, Country of Production, and Country of Assembly
A. Coskun Samli
11. International Market Segmentation Based on Consumer Behavior
A. Coskun Samli
12. International Consumer Involvement in Purchase Decisions
A. Coskun Samli
13. International Consumer Learning Is Different in Different Cultures
A. Coskun Samli
14. Marketing Strategy for Global Luxury Products
A. Coskun Samli
15. International Gift Giving
A. Coskun Samli
16. Strategizing International Marketing and a Research Agenda
A. Coskun Samli
Nyckelord: Economics/Management Science, Marketing, Media Management
- Författare
- Samli, A. Coskun
- Utgivare
- Springer
- Utgivningsår
- 2013
- Språk
- en
- Utgåva
- 2013
- Sidantal
- 20 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9781461451259