Proactive Intelligence

1. Competitive Intelligence Lingo
John J. McGonagle, Carolyn M. Vella

2. What is Competitive Intelligence and Why Should You Care About it?
John J. McGonagle, Carolyn M. Vella

3. How Can You Use CI in What You Do?
John J. McGonagle, Carolyn M. Vella

4. Preparing Yourself
John J. McGonagle, Carolyn M. Vella

5. Figuring Out What You Really Need to Know
John J. McGonagle, Carolyn M. Vella

6. Managing Your Own Research
John J. McGonagle, Carolyn M. Vella

7. Identifying the Best Sources of Raw Data
John J. McGonagle, Carolyn M. Vella

8. Research: Specific Cases
John J. McGonagle, Carolyn M. Vella

9. A Deeper Look at Data Sources
John J. McGonagle, Carolyn M. Vella

10. Who Else Can Help You?
John J. McGonagle, Carolyn M. Vella

11. How Do You Make Sense of Your Data?
John J. McGonagle, Carolyn M. Vella

12. Let us Review: Doing it the First Time
John J. McGonagle, Carolyn M. Vella

13. What’s Next?
John J. McGonagle, Carolyn M. Vella

Nyckelord: Economics/Management Science, Management/Business for Professionals, Engineering Economics, Organization, Logistics, Marketing, Organization/Planning, Commercial Law