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McPhail, Thomas L.

Global Communication: Theories, Stakeholders, and Trends

McPhail, Thomas L. - Global Communication: Theories, Stakeholders, and Trends, e-bok

33,00€

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ISBN: 9781444358100
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Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.  
  • Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
  • Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak
  • Covers the global war on terrorism and the substantial US investment in Iraqi media
  • Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
  • Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media 

Nyckelord: Mass Communication

Författare
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2011
Språk
en
Utgåva
3
Serie
Wiley Desktop Editions
Sidantal
416 sidor
Kategori
Allmänna verk
Format
E-bok
eISBN (ePUB)
9781444358100
Tryckt ISBN
9781444330304

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