Maarek, Philippe J.
Campaign Communication and Political Marketing
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
- Offers comparative analyses of campaigns from country to country
- Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
- Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy
- Analyses the impact of digital media and 24/7 news cycle on campaign conduct
- Författare
- Maarek, Philippe J.
- Utgivare
- John Wiley and Sons, Inc.
- Utgivningsår
- 2011
- Språk
- en
- Utgåva
- 1
- Sidantal
- 272 sidor
- Kategori
- Allmänna verk
- Format
- E-bok
- eISBN (ePUB)
- 9781444340693
- Tryckt ISBN
- 9781444332346