Transitioned Media

1. Introduction: The End of Media As We Know It?
Gali Einav

2. TV for the Twenty-First Century: The Video Ad Model in Transition
Adam Gerber, Rick Mandler

3. Branded Entertainment: How Advertisers and Networks Are Working Together to Reach Consumers in the New Media Environment
Rachel Mueller-Lust

4. The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal’s “Olympic Research Lab”
Horst Stipp

5. We Interrupt this Program … The Cosmic Change in the “News Business”
Jeff Gralnick

6. Mobile Social Networking and the News
Laura Forlano

7. Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere
John Kelly

8. The Transition to Digital TV: A Case Study of HDTV
John Carey

9. The Fat Lady Still Sings: Bringing Music into the Digital Age
Lydia Loizides

10. How Cinema Is Digital
Kristen M. Daly

11. Thumb Wars: Body and Mind in Video Games
Liel Leibovitz

Nyckelord: Economics/Management Science, Media Management, Economic Policy, Technology Management