Accardi-Petersen, Michelle
Agile Marketing
Table of contents
1. Agile: Marketing’s New Method
Michelle Accardi-Petersen
2. A Practical Case for Using Agile Methods
Michelle Accardi-Petersen
3. Collaborative Leadership
Michelle Accardi-Petersen
4. Plan, Fail, Iterate, Succeed
Michelle Accardi-Petersen
5. How to Get Moving in Agile
Michelle Accardi-Petersen
6. Crowdsourcing or Once Again Formalizing My Practice
Michelle Accardi-Petersen
Nyckelord: Economics/Management Science, Business/Management Science, general
- Författare
- Accardi-Petersen, Michelle
- Utgivare
- Springer
- Utgivningsår
- 2011
- Språk
- en
- Utgåva
- 1
- Sidantal
- 247 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9781430233169
