Sink, Eric
Eric Sink on the Business of Software
Part One. Entrepreneurship
1. What is a Small ISV?
2. Whining by a Barrel of Rocks
3. Starting Your Own Company
4. Finance for Geeks
5. Exploring Micro-ISVs
6. First Report from My Micro-ISV
7. Make More Mistakes
Part Two. People
8. Small ISVs: You Need Developers, not Programmers
9. Geeks Rule and MBAs Drool
10. Hazards of Hiring
11. Great Hacker!= Great Hire
12. My Comments on “Hitting the High Notes”
13. Career Calculus
Part Three. Marketing
14. Finding a Product Idea for Your Micro-ISV
15. Marketing is not a Post-processing Step
16. Choose Your Competition
17. Act Your Age
18. Geek Gauntlets
19. Be Careful Where You Build
20. The Game is Afoot
21. Going to a Trade Show
22. Magazine Advertising Guide for Small ISVs
Part Four. Sales
23. Tenets of Transparency
24. Product Pricing Primer
25. Closing the Gap, Part 1
26. Closing the Gap, Part 2
27. Just Do It
Nyckelord: COMPUTERS / Computer Science COM014000
- Författare
- Sink, Eric
- Utgivare
- Springer
- Utgivningsår
- 2006
- Språk
- en
- Utgåva
- 1
- Kategori
- Datateknik, Datakommunikation
- Format
- E-bok
- eISBN (PDF)
- 9781430201434