Shakespeare’s Cultural Capital

1. Introduction
Siobhan Keenan, Dominic Shellard

2. Shakespeare and the Market in His Own Day
Siobhan Keenan

3. Shakespeare and the Impact of Editing
Gabriel Egan

4. Marketing Shakespeare Films: From Tragedy to Biopic
Deborah Cartmell

5. Shakespearean Actors, Memes, Social Media and the Circulation of Shakespearean ‘Value’
Anna Blackwell

6. Ales, Beers, Shakespeares
Graham Holderness, Bryan Loughrey

7. A King Rediscovered: The Economic Impact of Richard III and Richard III on the City of Leicester
Dominic Shellard

8. Shakespeare Is ‘GREAT’
Conrad Bird, Jason Eliadis, Harvey Scriven

9. Sponsoring Shakespeare
Susan Bennett

Nyckelord: Economics, Cultural Economics, Economic History