Shichigosan

1. Introduction
Melinda Papp

2. The Study of Ritual in Contemporary Urban Society
Melinda Papp

3. Consumption and Ritual
Melinda Papp

4. Consumer Culture and Changes to the Ritual Calendar in Postwar Urban Japan
Melinda Papp

5. Shichigosan: The History of a Japanese Childhood Rite of Passage
Melinda Papp

6. Business Sector, Media, and Religious Institutions
Melinda Papp

7. Constructing the Ritual: Dress, Photographs, Actors, and Script
Melinda Papp

8. Conclusion: Children, Women, and Families—Creating a Ritual for One and All
Melinda Papp

Nyckelord: Social Sciences, Sociology of Family, Youth and Aging