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Atwal, Glyn

Luxury Brands in China and India

Atwal, Glyn - Luxury Brands in China and India, e-bok

177,85€

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ISBN: 9781137547156
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Table of contents

1. A New Reality
Glyn Atwal, Douglas Bryson

2. Luxury Dilemmas
Glyn Atwal, Douglas Bryson

3. The Aspirational Rich
Glyn Atwal, Douglas Bryson

4. The Super-Rich
Glyn Atwal, Douglas Bryson

5. Faking Luxury
Glyn Atwal, Douglas Bryson

6. Giving Luxury
Glyn Atwal, Douglas Bryson

7. Digitally Rich
Glyn Atwal, Douglas Bryson

8. Responsible Luxury
Glyn Atwal, Douglas Bryson

9. Learning from Mistakes
Glyn Atwal, Douglas Bryson

10. A Luxury Footprint
Glyn Atwal, Douglas Bryson

Nyckelord: Business and Management, Industries, Branding, Asian Business, Emerging Markets/Globalization, Online Marketing/Social Media

Författare
 
Utgivare
Springer
Utgivningsår
2017
Språk
en
Utgåva
1
Sidantal
17 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9781137547156
Tryckt ISBN
978-1-137-54713-2

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