The Co-Creation Edge

1. The Changing World of Sales and Procurement
Francis Gouillart, Bernard Quancard

2. The Co-Creation Cycle
Francis Gouillart, Bernard Quancard

3. The Strategic Relationship-Building Process
Francis Gouillart, Bernard Quancard

4. The Dream: Discover the Opportunity and Organize Internally
Francis Gouillart, Bernard Quancard

5. The Dance: Envision the Value and Assemble a Joint Team
Francis Gouillart, Bernard Quancard

6. The Date: Engage as One Team and Connect Emotionally
Francis Gouillart, Bernard Quancard

7. The Commitment: Finalize Value, Negotiate and Close
Francis Gouillart, Bernard Quancard

8. The Long-Term Relationship: Deliver and Document Value
Francis Gouillart, Bernard Quancard

9. The Family: Expand Value
Francis Gouillart, Bernard Quancard

10. The Five Levels of Competitive Advantage Yielded by Co-Creation for Sales and Procurement
Francis Gouillart, Bernard Quancard

Nyckelord: Business and Management, Procurement, Supply Chain Management