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Sustainable Growth in Global Markets
Part I. Mapping Market Scenarios
1. Understanding International Business
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2. International Finance
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3. Economic and Cultural Dynamics
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4. Political and Legal Factors
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Part II. Preparing Destination Markets
5. Market Research and Organizational Design
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6. Internal and External Fit
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7. Segmentation, Targeting, and Positioning
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Part III. Developing Functional Strategies
8. Product Strategies
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9. International Pricing and Distribution Strategies
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10. Promotion Strategies
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Nyckelord: Business and Management, International Business, Marketing, Business Strategy/Leadership, Organization, International Economics, Innovation/Technology Management