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Rajagopal

Sustainable Growth in Global Markets

Rajagopal - Sustainable Growth in Global Markets, e-bok

116,50€

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ISBN: 9781137525956
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Table of contents

Part I. Mapping Market Scenarios

1. Understanding International Business
Rajagopal

2. International Finance
Rajagopal

3. Economic and Cultural Dynamics
Rajagopal

4. Political and Legal Factors
Rajagopal

Part II. Preparing Destination Markets

5. Market Research and Organizational Design
Rajagopal

6. Internal and External Fit
Rajagopal

7. Segmentation, Targeting, and Positioning
Rajagopal

Part III. Developing Functional Strategies

8. Product Strategies
Rajagopal

9. International Pricing and Distribution Strategies
Rajagopal

10. Promotion Strategies
Rajagopal

Nyckelord: Business and Management, International Business, Marketing, Business Strategy/Leadership, Organization, International Economics, Innovation/Technology Management

Författare
Utgivare
Springer
Utgivningsår
2016
Språk
en
Utgåva
1
Sidantal
347 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9781137525956
Tryckt ISBN
978-1-349-70733-1

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