Fashion Branding and Communication

1. Brands as Core Assets: Trends and Challenges of Branding in Fashion Business
Byoungho Jin, Elena Cedrola

2. Harmont & Blaine: A Successful Dachshund to Build the Values and Brand Identity
Maria Colurcio, Monia Melia

3. Salvatore Ferragamo: Brand Heritage as Main Vector of Brand Extension and Internationalization
Maria Carmela Ostillio, Sarah Ghaddar

4. Tod’s: A Global Multi-Brand Company with a Taste of Tradition
Maria Carmela Ostillio, Sarah Ghaddar

5. The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience
Stefania Masè, Ksenia Silchenko

6. Louis Vuitton’s Art-Based Strategy to Communicate Exclusivity and Prestige
Stefania Masè, Elena Cedrola

Nyckelord: Business and Management, Marketing