Kiernan, Patrick
Language, Identity and Cycling in the New Media Age
1. Introduction: Exploring Language, Identity and Cycling in the New Media Age Through Systemic Functional Linguistics
Patrick Kiernan
Part 1. Identities in the Media
2. ‘Mark, Mark, Can We Have a Word?’: Narrative and Evaluation in the Media Interview
Patrick Kiernan
3. Coming Clean: Framing and Identity Negotiation in the Oprah Winfrey-Lance Armstrong Interview
Patrick Kiernan
4. Multimodality Identity in Manga:
Patrick Kiernan
Part 2. Identity and Online Communities
5. Having a
Patrick Kiernan
6. Making the Link: Intertextual Resources in an Online Forum
Patrick Kiernan
7. The Case of Franz: Identity and Carnival in Online Communities
Patrick Kiernan
Part 3. Multimodality, Corporate Identity, and Market Positioning
8. ‘Hey You, Thanks for Buying Our Stuff’: Language, Multimodality and Identity in Two Corporate Websites
Patrick Kiernan
9. ‘Sixty-Eight Years on the Same B17’: Brooks, Consumer Reviews and Brand Loyalty
Patrick Kiernan
10. In Pursuit of Marginal Gains: Corporate Sponsorship and Brand-Building Videos
Patrick Kiernan
11. Welcome to the
Patrick Kiernan
12. Conclusion: Rethinking Interpersonal Semiotics in New Media
Patrick Kiernan
Nyckelord: Linguistics, Sociolinguistics, Popular Science in Sports, Semiotics, Cultural and Media Studies, general, Applied Linguistics, Semantics
- Författare
- Kiernan, Patrick
- Utgivare
- Springer
- Utgivningsår
- 2018
- Språk
- en
- Utgåva
- 1
- Sidantal
- 15 sidor
- Kategori
- Språk
- Format
- E-bok
- eISBN (PDF)
- 9781137519511
- Tryckt ISBN
- 978-1-137-51950-4