Ingwer, Mark
Empathetic Marketing
Table of contents
1. Introduction
Mark Ingwer
2. The Hidden Emotional Needs behind Our Decisions
Mark Ingwer
3. The Needs Continuum
Mark Ingwer
4. The Need for Control
Mark Ingwer
5. The Need for Self-Expression
Mark Ingwer
6. The Need for Growth
Mark Ingwer
7. The Need for Recognition
Mark Ingwer
8. The Need for Belonging
Mark Ingwer
9. The Need for Care
Mark Ingwer
10. Epilogue
Mark Ingwer
Nyckelord: Business and Management, Business Strategy/Leadership, Marketing, Operation Research/Decision Theory, Community and Environmental Psychology, Market Research/Competitive Intelligence, Corporate Communication/Public Relations
- Författare
- Ingwer, Mark
- Utgivare
- Springer
- Utgivningsår
- 2012
- Språk
- en
- Utgåva
- 1
- Sidantal
- 249 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9781137512000
- Tryckt ISBN
- 978-0-230-34027-5
