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Calkins, Tim

Defending Your Brand

Calkins, Tim - Defending Your Brand, e-bok

23,50€

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ISBN: 9781137511867
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Table of contents

1. Introduction
Tim Calkins

2. The Threat
Tim Calkins

3. The Financial Challenge
Tim Calkins

4. Know Your Enemy
Tim Calkins

5. Competitive Intelligence
Tim Calkins

6. The Key Question
Tim Calkins

7. Planning the Defense
Tim Calkins

8. Stopping the Launch
Tim Calkins

9. Blocking Distribution
Tim Calkins

10. Limiting Awareness
Tim Calkins

11. Preventing Trial
Tim Calkins

12. Fighting Repeat
Tim Calkins

13. Defense Never Ends
Tim Calkins

14. Defensive Strategy for Innovators
Tim Calkins

15. A Cautionary Word about Competition Law
Stephen Calkins

Nyckelord: Business and Management, Business Strategy/Leadership, Management, Marketing, Organization, Market Research/Competitive Intelligence

Författare
Utgivare
Springer
Utgivningsår
2012
Språk
en
Utgåva
1
Sidantal
303 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9781137511867
Tryckt ISBN
978-0-230-34034-3

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