Koku, Paul Sergius
Decision Making in Marketing and Finance
Table of contents
1. Theory of the Firm
Paul Sergius Koku
2. The Customer Lifetime Value
Paul Sergius Koku
3. Strategic Marketing Plan
Paul Sergius Koku
4. Signaling in Finance and Marketing
Paul Sergius Koku
5. New-Product Introduction
Paul Sergius Koku
6. Sales Force Compensation and Management
Paul Sergius Koku
7. Marketing Communication
Paul Sergius Koku
8. Advertising
Paul Sergius Koku
9. Pricing and Sales Promotion
Paul Sergius Koku
10. Marketing Mistakes and Their Impact on the Firm
Paul Sergius Koku
Nyckelord: Finance, Investments and Securities, Banking, Business and Management, general, Marketing, Business Finance, Operation Research/Decision Theory
- Författare
- Koku, Paul Sergius
- Utgivare
- Springer
- Utgivningsår
- 2014
- Språk
- en
- Utgåva
- 1
- Sidantal
- 212 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9781137444776
- Tryckt ISBN
- 978-1-349-47882-8
