Parment, Anders
Marketing to the 90s Generation
1. The 90s Generation
Anders Parment
2. Introduction to Generational Studies
Anders Parment
3. The 90s Generation and Society
Anders Parment
4. The Market Environment
Anders Parment
5. The Cultural Environment
Anders Parment
6. The 90s Generation as Consumers and Coworkers
Anders Parment
Nyckelord: Business and Management, Marketing, International Business, Market Research/Competitive Intelligence, International Economics
- Författare
- Parment, Anders
- Utgivare
- Springer
- Utgivningsår
- 2014
- Språk
- en
- Utgåva
- 1
- Sidantal
- 206 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9781137440785
- Tryckt ISBN
- 978-1-349-49560-3