Giannetto, David F.
Big Social Mobile
1. Introduction
David F. Giannetto
Part I. Seeing and Thinking Big Picture
2. The Integrated Enterprise
David F. Giannetto
3. Bottom Line, Mission-Critical Benefits
David F. Giannetto
4. Obstacles to Integration
David F. Giannetto
5. Understanding the New Social Consumer
David F. Giannetto
Part II. Creating a Big Social Mobile Enterprise
6. Understanding Digital Relationships
David F. Giannetto
7. Defining Customer and Consumer Interactions
David F. Giannetto
8. Identifying Ideal Digital Behaviors
David F. Giannetto
9. Analyzing Profitable Patterns and Segments
David F. Giannetto
10. Aligning Digital Initiatives with the Enterprise
David F. Giannetto
Part III. Capitalizing on the Connection
11. Capitalizing on the Mobile Movement
David F. Giannetto
12. Demystifying Big Data
David F. Giannetto
13. Technology Trends, Business Implications
David F. Giannetto
Nyckelord: Business and Management, Marketing, Market Research/Competitive Intelligence, Economics, general
- Författare
- Giannetto, David F.
- Utgivare
- Springer
- Utgivningsår
- 2014
- Språk
- en
- Utgåva
- 1
- Sidantal
- 255 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9781137410405
- Tryckt ISBN
- 978-1-349-48895-7