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Watson, Tom

Asian Perspectives on the Development of Public Relations: Other Voices

Watson, Tom - Asian Perspectives on the Development of Public Relations: Other Voices, e-bok

69,90€

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ISBN: 9781137398154
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Table of contents

1. Introduction
Tom Watson

2. Australasia
Mark Sheehan, Chris Galloway

3. China
Chun-Ju Flora Hung-Baesecke, Yi-Ru Regina Chen

4. India
John V. Vil’Anilam

5. Indonesia
Gregoria Arum Yudarwati

6. Japan
Koichi Yamamura, Seiya Ikari, Takashi Kenmochi

7. Malaysia
Zeti Azreen Ahmad

8. The Philippines
Marianne D. Sison, Zeny Sarabia-Panol

9. Singapore
May O. Lwin, Augustine Pang

10. Taiwan
Yi-Chen Wu, Ying-Ju Lai

11. Thailand
Napawan Tantivejakul

12. Vietnam
Loan T. H. Van

Nyckelord: Business and Management, Marketing, Business Strategy/Leadership, International Business, Development Economics, International Economics, Corporate Communication/Public Relations

Utgivare
Utgivare
Springer
Utgivningsår
2014
Språk
en
Utgåva
1
Serie
National Perspectives on the Development of Public Relations
Sidantal
175 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9781137398154
Tryckt ISBN
978-1-349-48526-0

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