The New Chinese Traveler

1. Introduction
Gary Bowerman

2. Building a Brand New Industry: From ADS to the New Tourism Law
Gary Bowerman

3. Going Global: China’s New Travel Class Spreads Its Wings
Gary Bowerman

4. Magnetized by Macao: Creating a Global Tourism Phenomenon
Gary Bowerman

5. The Purchasing Prerogative: Hong Kong and Shopping Tourism
Gary Bowerman

6. Sun, Sea, and Shopping: China Goes to the Beach
Gary Bowerman

7. Lights, Camera, Action: Chinese Tourism on TV and Film
Gary Bowerman

8. All Around the World: Tourism Marketers Target China
Gary Bowerman

9. A Place to Stay: Checking-in with Chinese Travelers
Gary Bowerman

10. Taking Flight: China’s Aviation Revolution
Gary Bowerman

11. The Media Game: Publishing for the Modern Traveler
Gary Bowerman

12. Smart Travel, Chinese Style: Trip Planning and New Technology
Gary Bowerman

13. Keeping It Local: Fast Trains, Ski Slopes and the New Macao
Gary Bowerman

14. The Resort Revolution: Chinese Weekenders in Search of Style
Gary Bowerman

15. Economics in Action: Business Travelers Explore New Frontiers
Gary Bowerman

Nyckelord: Cultural and Media Studies, Asian Culture, Business and Management, general, Business Strategy/Leadership, Tourism Management, Trade, Economics, general