Sathi, Arvind
Engaging Customers Using Big Data
1. Introduction
Arvind Sathi
2. Changing Winds
Arvind Sathi
3. From Sample to Population
Arvind Sathi
4. From Broadcast to Collaboration
Arvind Sathi
5. From Silo’ed to Orchestrated Marketing
Arvind Sathi
6. Technological Enablers
Arvind Sathi
7. Changes to Marketing Ecosystem and Organization
Arvind Sathi
8. Consumer Versus Corporate Marketing—Convergence or Divergence?
Arvind Sathi
Nyckelord: Business and Management, Marketing, Market Research/Competitive Intelligence, Big Data/Analytics, Economics, general
- Författare
- Sathi, Arvind
- Utgivare
- Springer
- Utgivningsår
- 2014
- Språk
- en
- Utgåva
- 1
- Sidantal
- 229 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9781137386199
- Tryckt ISBN
- 978-1-137-38618-2