Business Essentials for Strategic Communicators

Part I. Introduction to Business Essentials for Communicators

1. Why Knowledge of “Business 101” Matters
Matthew W. Ragas, Ron Culp

Part II. Foundational Business Knowledge for Communicators

2. Economics and Economic Indicators
Matthew W. Ragas, Ron Culp

3. Finance and the Stock Market
Matthew W. Ragas, Ron Culp

4. Accounting and Financial Statements
Matthew W. Ragas, Ron Culp

5. The Law and Corporate Disclosure
Matthew W. Ragas, Ron Culp

6. Intangible Assets and Nonfinancial Information
Matthew W. Ragas, Ron Culp

Part III. Focal Areas at the Intersection of Business and Communication

7. Corporate Governance
Matthew W. Ragas, Ron Culp

8. Corporate Social Responsibility
Matthew W. Ragas, Ron Culp

9. Corporate Reputation
Matthew W. Ragas, Ron Culp

Part IV. Demonstrating and Improving the Business Value of Communication

10. Research, Measurement, and Evaluation
Matthew W. Ragas, Ron Culp

Nyckelord: Business and Management, Business Information Systems, Management, Organization, Business Strategy/Leadership, Popular Science in Business and Management, Corporate Communication/Public Relations