Klaus, Philipp
Measuring Customer Experience
1. Customer Experience: The Origins and Importance for Your Business
Philipp Klaus
2. CX Strategies and Management Practices
Philipp Klaus
3. The 5 Dimensions of CX Management
Philipp Klaus
4. The 3 Types of CX Management Practice
Philipp Klaus
5. Linking CX Practices to Profitability
Philipp Klaus
6. Your CX Management Balance Sheet: Where Are You and Where Do You Want to Be? How to Get from A (Current State) to B – A Step-by-Step Approach
Philipp Klaus
7. The Devil Is in the Details – Only What Get Measured Gets Managed
Philipp Klaus
8. Best Practice vs. Next Practice
Philipp Klaus
9. Concluding Thoughts
Philipp Klaus
10. The Science behind the Knowledge
Philipp Klaus
Nyckelord: Business and Management, Marketing, Organizational Studies, Economic Sociology, Customer Relationship Management, Market Research/Competitive Intelligence, Business Strategy/Leadership, Innovation/Technology Management
- Författare
- Klaus, Philipp
- Utgivare
- Springer
- Utgivningsår
- 2015
- Språk
- en
- Utgåva
- 1
- Sidantal
- 179 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9781137375469
- Tryckt ISBN
- 978-1-349-47734-0