Kjaer, Anne Lise
The Trend Management Toolkit
Table of contents
1. From facts to feelings
Anne Lise Kjaer
2. Sense making in a fast-forward society
Anne Lise Kjaer
3. Trend mapping: past, present and future
Anne Lise Kjaer
4. Your essential trend toolkit
Anne Lise Kjaer
5. Major trends to 2030+
Anne Lise Kjaer
6. Practical trend mapping: focusing on people
Anne Lise Kjaer
7. Practical trend mapping: organizations
Anne Lise Kjaer
Nyckelord: Business and Management, Business Mathematics, Marketing, Business Strategy/Leadership, Statistics for Business/Economics/Mathematical Finance/Insurance, Market Research/Competitive Intelligence, Economics, general
- Författare
- Kjaer, Anne Lise
- Utgivare
- Springer
- Utgivningsår
- 2014
- Språk
- en
- Utgåva
- 1
- Sidantal
- 257 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9781137370099
- Tryckt ISBN
- 978-1-349-47519-3
