Wang, Jian
Shaping China’s Global Imagination
Table of contents
1. Soft Power, Nation Branding, and the World Expo
Jian Wang
2. Branding Nations
Jian Wang
3. The Shanghai Expo as a Site for Nation Branding
Jian Wang
4. Defining Nation Brands
Jian Wang
5. Communicating Nation Brands
Jian Wang
6. Experiencing Nation Brands
Jian Wang
7. Remembering Nation Brands
Jian Wang
8. Nation Branding as Strategic Narrative
Jian Wang
9. Nation Branding: Perspectives, Practices, and Prospects
Jian Wang
10. Coda
Jian Wang
Nyckelord: Social Sciences, Political Sociology, Sociology of Culture, Public Policy, Political Theory, Political Philosophy, Comparative Politics
- Författare
- Wang, Jian
- Utgivare
- Springer
- Utgivningsår
- 2013
- Språk
- en
- Utgåva
- 1
- Serie
- Palgrave Macmillan Series in Global Public Diplomacy
- Sidantal
- 223 sidor
- Kategori
- Samhälle
- Format
- E-bok
- eISBN (PDF)
- 9781137361721
- Tryckt ISBN
- 978-1-349-47236-9
