The Influence Agenda

1. Why You Need The Influence Agenda
Mike Clayton

2. The Origin of Stakeholders
Mike Clayton

3. The Process is Trivial: The Implementation is Not
Mike Clayton

4. Who are Your Stakeholders?
Mike Clayton

5. More than Just Power: Analysing Your Stakeholders
Mike Clayton

6. What are You Doing? Crafting Your Message
Mike Clayton

7. Gentle Persuasion: Soft Power
Mike Clayton

8. Hidden Power: Behavioural Economics
Mike Clayton

9. A Dozen Reasons Why You’re Wrong: Handling Resistance
Mike Clayton

10. Your Influence Agenda: Campaign Planning
Mike Clayton

11. Making it Work: Campaign Management
Mike Clayton

12. A Call to Action
Mike Clayton

Nyckelord: Business and Management, Operations Management, Business Strategy/Leadership, Corporate Communication/Public Relations, Management, Coaching