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Merk, Michaela

Luxury Sales Force Management

Merk, Michaela - Luxury Sales Force Management, e-bok

49,05€

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ISBN: 9781137347442
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Table of contents

1. Introduction
Michaela Merk

2. What Salespeople Feel in their Hearts: The Sales Force-Brand Relationship Olympic Rings
Michaela Merk

3. Luxury Relationship Branding: Heart-Winning Strategies for Brand Managers and their Corporations
Michaela Merk

4. Ways of Winning Over the Sales Force in the Digital World
Michaela Merk

5. How Brands Can Benefit from Strong Sales Force-Brand Relationships
Michaela Merk

6. Recruitment Strategies for Strong Sales Force-Brand Relationships
Michaela Merk

7. Conclusion
Michaela Merk

Nyckelord: Business and Management, Management, Human Resource Management, Office Management, Organization, Business Strategy/Leadership

Författare
Utgivare
Springer
Utgivningsår
2014
Språk
en
Utgåva
1
Sidantal
233 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9781137347442
Tryckt ISBN
978-1-349-46731-0

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