Organizations in the Face of Crisis

Part 1. The Organization, the Brand, and the Organization’s Stakeholders

1. Introduction
Dennis W. Tafoya

2. Acknowledging the Relationship between an Organization, Its Stakeholders, and Brand
Dennis W. Tafoya

3. The Nature of Organization, Brand, and Stakeholder Dynamics: Setting the Stage for a Crisis
Dennis W. Tafoya

4. Stakeholders, the Stakeholder Network, and the Brand: How the Stakeholder Network Affects a Crisis and Management Efforts
Dennis W. Tafoya

Part 2. Strategy and the Emergent Crisis

5. Understanding the Nature of a Crisis: Why It Has the Potential to Effect an Organization, Its Stakeholders, and the Brand
Dennis W. Tafoya

6. The Emerging Crisis and the Phenomenon of the Stakeholder Swarm: Stakeholder Influence on a Stakeholder’s Network Equilibrium, Brand Attractiveness, and Crisis Management Efforts
Dennis W. Tafoya

7. Managing Brand Trauma
Dennis W. Tafoya

Part 3. Implementing the Strategy

8. Building a Crisis Management and Recovery Plan
Dennis W. Tafoya

9. The Emergence of a Crisis in Complex, Adaptive Systems—The Organization, Its Brand, Stakeholders, and the Future
Dennis W. Tafoya

Nyckelord: Business and Management, Marketing, Business Strategy/Leadership, Operation Research/Decision Theory, Corporate Communication/Public Relations, Management