Asian Inward and Outward FDI

1. Asian Inward and Outward FDI: New Challenges in the Global Economy – An Introduction
Claes G. Alvstam, Harald Dolles, Patrik Ström

2. Changing Faces of MNCs in China: Subsidiary Strategy in Corporate Strategic Reorientation
Yu Zheng

3. Sponsoring as a Strategy to Enter, Develop, and Defend Markets: Advertising Patterns of the Beijing Olympic Games’ Sponsoring Partners
Harald Dolles, Sten Söderman

4. Global Innovation and R&D for Knowledge Creation: The Case of P&G, Unilever and Kao
Chie Iguchi, Takabumi Hayashi, Atsuho Nakayama

5. The New Face of Talent Management in Multinational Corporations: Responding to the Challenges of Searching and Developing Talent in Emerging Economies
Christian Schmidt, Sebastian Mansson, Harald Dolles

6. Preferences and Intercultural Networking for Globalizing Practices of Successful Leaders in the Intercultural Workplace
Rolf Schlunze, William W. Baber, Weiwei Ji

7. Foreign Direct Investment and Economic Revitalization in Japan: The Role of the Foreign Firm in Niseko
Andrew Staples

8. Exploring Thick Description in Business System Analysis: The South Korean Business System from a European Corporate Perception
Flora Bendt, Joakim Sanne, Harald Dolles

9. Samsung Electronics: From ‘National Champion’ to ‘Global Leader’
Sang-Chul Park, Claes G. Alvstam, Harald Dolles, Patrik Ström

10. A Business Tale on Marriage, Divorce and Remarriage in the Corporate World: A Conceptual Framework of Firms’ Disintegration Process
Roger Schweizer, Katarina Lagerström

11. The ‘Hybrid’ Emerging Market Multinational Enterprise — The Ownership Transfer of Volvo Cars to China
Claes G. Alvstam, Inge Ivarsson

12. Concluding Remarks on Asian Inward and Outward FDI; New Challenges in the Global Economy
Claes G. Alvstam, Harald Dolles, Patrik Ström

Nyckelord: Business and Management, Business Strategy/Leadership, International Business, Investments and Securities, Management, Innovation/Technology Management, International Economics