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Martelli, Antonio

Models of Scenario Building and Planning

Martelli, Antonio - Models of Scenario Building and Planning, e-bok

110,35€

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ISBN: 9781137293503
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Table of contents

1. Why Scenario Planning?
Antonio Martelli

2. The Missions of Scenarios
Antonio Martelli

3. The Fundamentals of Environmental Analysis
Antonio Martelli

4. Information, Intelligence and Competitive Intelligence
Antonio Martelli

5. The Principles of Scenario Building
Antonio Martelli

6. From Scenario Building to Scenario Planning: Intuitive Logic and Trend Impact Analysis
Antonio Martelli

7. From Scenario Building to Scenario Planning: Cross-Impact Analysis and Morphological Analysis
Antonio Martelli

8. Scenario Planning, Strategies and Mental Models
Antonio Martelli

9. Scenarios in Decision-Making
Antonio Martelli

10. Scenarios and the Organisation
Antonio Martelli

Nyckelord: Business and Management, Business Strategy/Leadership, Management, Innovation/Technology Management, Organization, Development Economics, Operation Research/Decision Theory

Författare
Utgivare
Springer
Utgivningsår
2014
Språk
en
Utgåva
1
Serie
Bocconi on Management Series
Sidantal
315 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9781137293503
Tryckt ISBN
978-1-349-45119-7

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